Knowing your audience, whether it be the mission field of your community or those who already call your church their faith home, is essential to authentic connection. By understanding your various audience’s hopes, motivations, fears, and needs, you’ll be better able to create content that emotionally connects with them and engages them. All Saints Newsletter Editor Wilson Chu will facilitate this interactive workshop that explores the topics of empathy and content creation and emotional appeal advertising.

You can learn more and find RSVP details at the link below: